Spring Sustainer Group Meeting

The DMFA is proud to present the next Sustainer Strategy Meeting. This event will take place over two hours on May 13, 2025 and will be an interactive virtual gathering. You will be actively engaged in interactive strategy discussions, learnings from case studies, and collaborative exchange of ideas. 

This event is invite only and is a unique opportunity for Sustainer industry leaders to come together to learn from each other and help guide their programs toward success in the year to come. 

To attend this meeting you need to add the Sustainer Group Benefit to your DMFA membership. In order to qualify for the Sustainer Group you need to have an active Sustainer Program with over 1,000 donors. 

Email info@dmfa.org to find out how to add this free benefit to your DMFA membership.

Program Topic For Discussion

Trends for donor count decline continue across sectors; however, many orgs continue to invest and see growth within their sustainer files which serve as an important reliable source of income.

Lately, more organizations are acquiring sustainers directly over one-time donors who upgrade to sustainer. However, with costs increasing and high barriers to direct sustainer acquisition channels, what can organizations do to maximize their existing donor file to upgrade their gift frequency? How do they optimize existing channels and programs to build a sustainer pipeline, and to ensure that the right segments get the right ask?

Join your sustainer expert peers for the opportunity to learn about their experience and share yours. We will touch on low hanging fruit, and we’ll consider successes and challenges to better our programs.

Participation: 

Limited to two participants from each invited organization. 

Accessibility

We will provide automated transcription at this event. If you need additional accommodations, please contact Risa Sudnow at info@dmfa.org or 646-675-7314.

Confidentiality Guidelines: To ensure the highest level of participation and engagement from all attendees, your registration indicates agreement to the following guidelines: 

You may: 

• Share the materials with your immediate staff and co-workers, provided they also understand the confidential nature of this information and the restrictions on its use. 
• Disclose to outside parties the names of the other organizations participating in this meeting.

Please do not: 

• Share the materials with consultants, partner for profit organizations, other nonprofit organizations or other outside parties. 
• Share organization specific information (like data or strategies) with outside parties without the express permission of that organization. 

Register no later than May 9, 2025: Please note that you will need to log into your DMFA members-only account to register. Please email info@dmfa.org with any account issues.

Each organization invited can have two registrants participate. Each attendee will need to sign up in order to be able to gain access to the event.

Sustainer Group Volunteer Advisory Committee: 

Letal Zidkony, Senior Director, Donor Loyalty & Marketing Strategies, Planned Parenthood Federation of America

Letal has over 15 years of experience in Direct Response roles, leading and guiding large multi-channel acquisition and conversion programs; offering perspective that blends both deep channel knowledge with extensive strategic and operational insight. Letal is the DMFA Membership and Marketing Committee Chair and a member of the Executive Committee

Helen Robare, Associate Director, Digital Acquisition & Innovation, The Nature Conservancy

Helen has been working in the non-profit space for 15 years, spending the last 10 in direct response fundraising. She entered the industry agency-side but joined The Nature Conservancy in July 2021 to lead Sustainer Retention & Cultivation programs. Helen now serves as the Associate Director of Digital Acquisition & Innovation, overseeing the entire digital acquisition portfolio and responsible for innovative expansion across the digital landscape.

Jennifer Minogue, Director, Monthly Donor Cultivation and Retention, ASPCA

As the ASPCA’s Director of Monthly Donor Cultivation and Retention, Jennifer oversees the strategic direction of the ASPCA’s sustainer programs. She has contributed to the success of the ASPCA’s life-saving since late 2006, building on a life-long passion for animal welfare to engage donors and reach targeted fundraising goals. Currently, Jennifer sets and implements the retention, upgrade and recapture strategy for recurring donors through multi-channel marketing. 

Kim Coloma-Gomez, Director of Marketing Operations and Integration, Doctors Without Borders/Médecins Sans Frontières (MSF) USA

Kim has nearly ten years of experience in project management, content strategy, and cross-channel marketing. She leads channel and audience collaboration, planning, and emergency response marketing efforts at Doctors Without Borders/Médecins Sans Frontières (MSF) USA and is a member of  the DMFA Board of Directors.

Dana Bunke, Senior Vice President, Direct Response & Integrated Fundraising, Easterseals

Dana has spent years in various marketing and fundraising roles at US-based, national nonprofit organizations. She is currently leads direct response and integrated fundraising at Easterseals. Dana, Kevin, three children and an energetic dog live above their coffee shop in Memphis, TN.

Linea Adcock, Director Sustainer Experience | Performance Marketing, ALSAC/St. Jude Research Hospital

Linea Adcock is the director of sustainer experience at ALSAC the fundraising and awareness organization for St. Jude Children’s Research Hospital.  She has held various marketing and fundraising roles at two national non-profits but has dedicated the last 10+ years of her career to growing the sustainer giving model.  Linea keeps busy with her active family and enjoys visiting new places, cooking and crafting.

Kim Abulehaj, Senior Director Annual Giving, GLAAD