BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P1H REFRESH-INTERVAL:P1H CALSCALE:GREGORIAN BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU DTSTART:20070101T000000 TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:Eastern Daylight Time END:DAYLIGHT BEGIN:STANDARD RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU DTSTART:20070101T000000 TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:Eastern Standard Time END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20260519T150000 DTEND;TZID=America/New_York:20260519T170000 X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:2026 Spring Sustainer Virtual Group Meeting DESCRIPTION:p.p1 {\n margin: 0.0px 0.0px 8.0px -30.0px\;\n font: 14.0px Arial\n }\n \n p.p2 {\n margin: 0.0px 0.0px 8.0px -30.0px\;\n font: 14.0px Arial\;\n min-height: 16.0px\n }\n \n p.p3 {\n margin: 0.0px 0.0px 8.0px -30.0px\;\n font: 14.0px Arial\;\n color: #165c7d\n }\n \n span.s1 {\n color: #000000\n }\n\n Join the next session of our Sustainer Group meeting for an educational and dynamic discussion around how organizations are engaging donors through a tailored Sustainer Donor Journey\, deciding what\, when\, and how to communicate with their Sustainer donor base. This session will include an open conversation to share your own successes and challenges and learn from other sustainer experts across the industry. This event is designed so that you leave with practical strategies to maximize your own efforts. We encourage you to bring samples from your organization's sustainer communication stream to share with your colleagues during the event. While this event is focused on Donor Journey\, you're welcome to share any campaign you're particularly proud of or currently find challenging.\n p.p1 {\n margin: 0.0px 0.0px 8.0px -30.0px\;\n font: 10.0px Helvetica\n }\n\n Space is limited and participation is offered to DMFA Sustainer Group members only. \n p.p1 {\n margin: 0.0px 0.0px 8.0px -30.0px\;\n font: 10.0px Helvetica\;\n color: #165c7d\n }\n\n Active Nonprofit DMFA members with an active sustainer program of 1\,000 and up recurring donors are eligible for this benefit. Email info@dmfa.org to find out how to add this Sustainer Group free benefit to your DMFA membership.Key Take-Aways:\n li.li1 {\n margin: 0.0px 0.0px 0.0px 0.0px\;\n font: 10.0px Helvetica\;\n color: #f37934\n }\n \n li.li2 {\n margin: 0.0px 0.0px 0.0px 0.0px\;\n font: 10.0px Helvetica\n }\n \n span.s1 {\n color: #000000\n }\n \n span.Apple-tab-span {\n white-space: pre\n }\n \n ul.ul1 {\n list-style-type: disc\n }\n\n Discover how to implement multi-channel strategies to streamline the donor journey from inception to committed long-term sustainer regardless of program sizeLearn how the Greater Chicago Food Depository and the ASPCA onboard and engage recurring donors through thoughtful efforts that deepen engagement and retentionDetermine key tactics for developing and mapping sustainer communications based on channel\, giving level\, and time on fileSamples of Sustainer communication from multiple organizations Speakers:\n li.li1 {\n margin: 0.0px 0.0px 8.0px 0.0px\;\n font: 10.0px Helvetica\;\n color: #f37934\n }\n \n li.li2 {\n margin: 0.0px 0.0px 8.0px 0.0px\;\n font: 10.0px Helvetica\n }\n \n span.s1 {\n color: #000000\n }\n \n ul.ul1 {\n list-style-type: disc\n }\n\n Marta Janur\, Senior Manager of Direct Response\,Greater Chicago Food DepositoryMarta Janur brings over a decade of nonprofit experience focused on annual giving and strategic marketing. As the Senior Manager of Direct Response at the Greater Chicago Food Depository\, she has helped expand the organization's digital presence through paid search\, texting\, telemarketing\, and digital advertising. She also leads the Food Depository's growing monthly giving program\, strengthening donor engagement\, and long‑term support.Jessica McCarthy\, Director\, Traditional Media Fundraising\, ASPCAJessica McCarthy is a seasoned nonprofit fundraising professional with 10+ years of experience driving donor acquisition and retention through DRTV\, direct mail\, canvassing\, and digital integration. Currently\, as Director of Traditional Media Fundraising at the ASPCA\, she oversees multi-channel operations and leads cross-functional teams to implement innovative direct marketing strategies. Jessica holds a deep commitment to purpose-led work and enjoys blending data-driven insights with creative storytelling to help acquire and cultivate meaningful donor relationships.Jennifer Minogue\, Director\, Monthly Donor Cultivation and Retention\, ASPCAJennifer Minogue oversees the strategic direction of the ASPCA's sustainer programs as the ASPCA's Director of Monthly Donor Cultivation and Retention. She has contributed to the success of the ASPCA's life-saving since late 2006\, building on a life-long passion for animal welfare to engage donors and reach targeted fundraising goals. Currently\, Jennifer sets and implements the retention\, upgrade and recapture strategy for recurring donors through multi-channel marketing. Participation: Limited to two participants from each invited organization. Each attendee will need to sign up in order to be able to gain access to the event.AccessibilityWe will provide automated transcription at this event. If you need additional accommodations\, please contact Risa Sudnow at info@dmfa.org or 646-675-7314.Confidentiality Guidelines: To ensure the highest level of participation and engagement from all attendees\, your registration indicates agreement to the following guidelines: You may: Share the materials with your immediate staff and co-workers\, provided they also understand the confidential nature of this information and the restrictions on its use. Disclose to outside parties the names of the other organizations participating in this meeting.Please do not: Share the materials with consultants\, partner for profit organizations\, other nonprofit organizations or other outside parties. Share organization specific information (like data or strategies) with outside parties without the express permission of that organization. Register no later than May 15\, 2026: Please note that you will need to log into your DMFA members-only account to register. Please email info@dmfa.org with any account issues.Sustainer Group Volunteer Advisory Committee: Letal Zidkony\, Senior Director\, Donor Loyalty & Marketing Strategies\, Planned Parenthood Federation of AmericaLetal has over 15 years of experience in Direct Response roles\, leading and guiding large multi-channel acquisition and conversion programs\; offering perspective that blends both deep channel knowledge with extensive strategic and operational insight. Letal serves on the DMFA's Executive Committee.Helen Robare\, Associate Director\, Digital Acquisition & Innovation\, The Nature ConservancyHelen has been working in the non-profit space for 15 years\, spending the last 10 in direct response fundraising. She entered the industry agency-side but joined The Nature Conservancy in July 2021 to lead Sustainer Retention & Cultivation programs. Helen now serves as the Associate Director of Digital Acquisition & Innovation\, overseeing the entire digital acquisition portfolio and responsible for innovative expansion across the digital landscape.Jennifer Minogue\, Director\, Monthly Donor Cultivation and Retention\, ASPCAAs the ASPCA's Director of Monthly Donor Cultivation and Retention\, Jennifer oversees the strategic direction of the ASPCA's sustainer programs. She has contributed to the success of the ASPCA's life-saving since late 2006\, building on a life-long passion for animal welfare to engage donors and reach targeted fundraising goals. Currently\, Jennifer sets and implements the retention\, upgrade and recapture strategy for recurring donors through multi-channel marketing. Dana Bunke\, Senior Vice President\, Direct Response & Integrated Fundraising\, EastersealsDana has spent years in various marketing and fundraising roles at US-based\, national nonprofit organizations. She currently leads direct response and integrated fundraising at Easterseals. Dana\, Kevin\, three children and an energetic dog live above their coffee shop in Memphis\, TN.\nLinea Adcock\, Director Sustainer Experience | Performance Marketing\, ALSAC/St. Jude Research HospitalLinea Adcock is the director of sustainer experience at ALSAC the fundraising and awareness organization for St. Jude Children's Research Hospital. She has held various marketing and fundraising roles at two national non-profits but has dedicated the last 10+ years of her career to growing the sustainer giving model. Linea keeps busy with her active family and enjoys visiting new places\, cooking and crafting.\nPALLADIUM SPONSORS: . X-ALT-DESC;FMTTYPE=text/html:

Join the next session of our Sustainer Group meeting for an educational and dynamic discussion around how organizations are engaging donors through a tailored Sustainer Donor Journey\, deciding what\, when\, and how to communicate with their Sustainer donor base. This session will include an open conversation to share your own successes and challenges and learn from other sustainer experts across the industry. This event is designed so that you leave with practical strategies to maximize your own efforts. \;

We encourage you to bring samples from your organization&rsquo\;s sustainer communication stream to share with your colleagues during the event. While this event is focused on Donor Journey\, you&rsquo\;re welcome to share any campaign you&rsquo\;re particularly proud of or currently find challenging.

Space is limited and participation is offered to DMFA Sustainer Group members only. \;

Active Nonprofit DMFA members with an active sustainer program of 1\,000 and up recurring donors are eligible for this benefit. Email info@dmfa.org to find out how to add this Sustainer Group free benefit to your DMFA membership.

Key Take-Aways:

Speakers:

Marta Janur\, Senior Manager of Direct Response\,Greater Chicago Food Depository

Marta Janur brings over a decade of nonprofit experience focused on annual giving and strategic marketing. As the Senior Manager of Direct Response at the Greater Chicago Food Depository\, she has helped expand the organization&rsquo\;s digital presence through paid search\, texting\, telemarketing\, and digital advertising. She also leads the Food Depository&rsquo\;s growing monthly giving program\, strengthening donor engagement\, and long‑term support.

Jessica McCarthy\, Director\, Traditional Media Fundraising\, \;ASPCA

Jessica McCarthy is a seasoned nonprofit fundraising professional with 10+ years of experience driving donor acquisition and retention through DRTV\, direct mail\, canvassing\, and digital integration. Currently\, as Director of Traditional Media Fundraising at the ASPCA\, she oversees multi-channel operations and leads cross-functional teams to implement innovative direct marketing strategies. Jessica holds a deep commitment to purpose-led work and enjoys blending data-driven insights with creative storytelling to help acquire and cultivate meaningful donor relationships.

Jennifer Minogue\, Director\, Monthly Donor Cultivation and Retention\, \;ASPCA

Jennifer Minogue oversees the strategic direction of the ASPCA&rsquo\;s sustainer programs as the ASPCA&rsquo\;s Director of Monthly Donor Cultivation and Retention. She has contributed to the success of the ASPCA&rsquo\;s life-saving since late 2006\, building on a life-long passion for animal welfare to engage donors and reach targeted fundraising goals. Currently\, Jennifer sets and implements the retention\, upgrade and recapture strategy for recurring donors through multi-channel marketing. \;

Participation: \;

Limited to two participants from each invited organization. Each attendee will need to sign up in order to be able to gain access to the event.

Accessibility

We will provide automated transcription at this event. If you need additional accommodations\, please contact Risa Sudnow at info@dmfa.org or 646-675-7314.

Confidentiality Guidelines: To ensure the highest level of participation and engagement from all attendees\, your registration indicates agreement to the following guidelines: \;

You may: \;

Please do not: \;

Register no later than May 15\, 2026: \;Please note that you will need to log into your DMFA members-only account to register. Please email \;info@dmfa.org \;with any account issues.

Sustainer Group Volunteer Advisory Committee: \;

Letal Zidkony\, Senior Director\, Donor Loyalty &\; Marketing Strategies\, \;Planned Parenthood Federation of America

Letal has over 15 years of experience in Direct Response roles\, leading and guiding large multi-channel acquisition and conversion programs\; offering perspective that blends both deep channel knowledge with extensive strategic and operational insight. Letal serves on the DMFA'\;s Executive Committee.

Helen Robare\, Associate Director\, Digital Acquisition &\; Innovation\, \;The Nature Conservancy

Helen has been working in the non-profit space for 15 years\, spending the last 10 in direct response fundraising. She entered the industry agency-side but joined The Nature Conservancy in July 2021 to lead Sustainer Retention &\; Cultivation programs. Helen now serves as the Associate Director of Digital Acquisition &\; Innovation\, overseeing the entire digital acquisition portfolio and responsible for innovative expansion across the digital landscape.

Jennifer Minogue\, \;Director\, Monthly Donor Cultivation and Retention\, \;ASPCA

As the ASPCA&rsquo\;s Director of Monthly Donor Cultivation and Retention\, Jennifer oversees the strategic direction of the ASPCA&rsquo\;s sustainer programs. She has contributed to the success of the ASPCA&rsquo\;s life-saving since late 2006\, building on a life-long passion for animal welfare to engage donors and reach targeted fundraising goals. Currently\, Jennifer sets and implements the retention\, upgrade and recapture strategy for recurring donors through multi-channel marketing. \;

Dana Bunke\, Senior Vice President\, Direct Response &\; Integrated Fundraising\, Easterseals

Dana has spent years in various marketing and fundraising roles at US-based\, national nonprofit organizations. She currently leads direct response and integrated fundraising at Easterseals. Dana\, Kevin\, three children and an energetic dog live above their coffee shop in Memphis\, TN.


Linea Adcock\, \;Director Sustainer Experience | Performance Marketing\, \;ALSAC/St. Jude Research Hospital

Linea Adcock is the director of sustainer experience at ALSAC the fundraising and awareness organization for St. Jude Children&rsquo\;s Research Hospital.  \;She has held various marketing and fundraising roles at two national non-profits but has dedicated the last 10+ years of her career to growing the sustainer giving model.  \;Linea keeps busy with her active family and enjoys visiting new places\, cooking and crafting.


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