World Food Program USA
Senior Manager, Digital Philanthropy
World Food Program USA seeks an experienced, technical and creative individual to serve as the Senior Manager, Digital Philanthropy. The person in this role is passionate about connecting with donors through digital channels and best practices. As a vital member of our Philanthropy team, and in partnership with the Senior Director of Philanthropy and our full-service direct response agency, this person will operate with a strategic focus to steward and retain WFP USA’s core and mid-level donors as well lapsed and prospect audiences.
This position will steer World Food Program USA’s digital fundraising programs, currently including email and SMS and work closely with WFP USA’s advertising team, advising, reviewing and editing all communications involving existing donors. In concert with a larger organizational effort, the Senior Manager, Digital Philanthropy will be accountable for the day-to-day administration of the digital program designed to acquire, upgrade, engage and retain core and mid-level donors through email and SMS. The person in this role will leverage Pardot, Fundraise Up, Strive Messaging, Salesforce CRM and other digital tools to expand the reach of WFP USA’s message to increase revenue and retention of donors for the organization.
About World Food Program USA
World Food Program USA’s values provide the framework for how we behave and work together to reach our goals to feed and save the lives of the most vulnerable people around the world. Those values are:
Collaborative: We are all one team
Accountable: We own our work
Respectful: We are kind to each other
Inclusive: We champion diversity
Optimistic: We have a make it happen attitude
We are looking for applicants who embody these values and are invested in forwarding our mission.
Why Join Us?
- We are a dynamic, forward leaning, financially stable organization.
- You will be joining an effective, committed, high-performing group of colleagues who are well-regarded in the community.
- This position will play a crucial role in aiding the organization in their mission of ending global hunger
Highlighted Responsibilities:
Bring experience and a broad knowledge of current digital best practices to the program and refrain and adapt vendor-provided strategies designed to support the growth, diversification and retention of core and mid-level donors.
- Supervise Senior Associate, Digital Philanthropy in managing the workflow and timelines for creating and testing emails, donation pages and SMS.
- Oversee the project management of digital direct response vendors and platforms. Responsible for ensuring smooth progression of projects, identifying potential roadblocks, strategizing for future initiatives, and evaluating the ongoing value provided by platforms and vendors.
- Build and operationalize SOPs and documents as needed for the direct response digital program.
- Meet or exceed annual fundraising goals for email and SMS set in concert with the Senior Director.
- Define clear metrics for success and coordinate future messaging based on performance against goals.
- Collaborate with Communications and Marketing staff to ensure alignment with strategies, messaging and goals.
- Review and edit digital copy and creative. Occasionally write digital copy, build and QA emails.
- Work in coordination with Senior Director to manage consultant relationships with digital fundraising agencies and/or consultants.
- Improve and manage robust testing processes, email and donation form optimization and reporting.
- Manage the end-to-end process of SMS campaigns, including copywriting, design coordination, scheduling, and analysis of campaign performance.
- Excel working in a fast-paced environment that may require rapid response due to world emergency events.
- Work with the development team to identify high-value opportunities for future digital development.
- Okay working weekends and holidays occasionally, if world events occur requiring rapid email response.
- Other duties as assigned.
Qualifications:
- Passion for our shared vision of creating a world with zero hunger preferred
- Commitment to a donor-centric framework that honors the donor journey from first to ultimate gift, and the many ways donors engage with and support WFP USA
- 4-6 years of experience in direct response marketing within a fundraising or membership department preferred.
- Bachelor’s degree or equivalent work experience.
Knowledge and Experience
- Background in email fundraising is a must.
- Experience with data driven fundraising programs. Familiarity with Salesforce preferred.
- Strong editorial skills and a proof-reader’s eye for detail.
- Must be detailed oriented and adept at managing multiple deadlines, complex workflow processes and schedules.
- Ability to leverage AI tools and techniques to enhance productivity, streamline processes, and drive innovative solutions within this role
- Ability to coordinate input from multiple stakeholders.
- Ability to meet deadlines.
- Demonstrated ability to take initiative and work independently.
Personal Characteristics and Work Style
- Collaborative and team-oriented individual who can engage and motivate others in a wide variety of functions across an organization.
- Strong affinity for WFP USA’s mission and program priorities.
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