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DTSTART;TZID=America/New_York:20240312T100000
DTEND;TZID=America/New_York:20240312T110000
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:15 Cost-Saving Ideas to Deploy in the Face of Rising Costs
DESCRIPTION:While we direct response fundraisers are ever hopeful in thinking cost increases will right-size\, plateau or ideally stop all together\, the experts in the industry tell us to expect more of the same for some time to come . So what do we do?!\n\nIn this session\, we'll share 15 proven cost-saving ideas to out-smart continual rising costs\, to help avoid deleterious reduction in mail volumes while maximizing net income\, donor retention and value. We'll cover the tried and true and the new\, from adjustments to direct mail formats to purchasing and production strategies\, to more refined audience segmentation\, the emergence of new program "tracks\," and more!Key Take AwaysDiscover tangible cost-cutting solutions that you can implement in your own organization. Learn where to lean in and where to cut losses in managing to industry trends\, ongoing. Find out how managing rising costs is bringing out the best thinking\, teamwork\, and sheer scrappiness in our fundraising community.SPEAKERSLisa M. Smith\, Senior Vice President\, Group Director\, Newport OneRobyn Rineer\, Deputy Vice President Direct Marketing\, International Fund for Animal WelfareCindy Barham\, Vice President\, RWT ProductionsACCESSIBILITYWe will provide automated transcription at this event. If you need additional accommodations\, please contact Risa Sudnow at info@dmfa.org or 646-675-7314.FEATURED SPONSOR
X-ALT-DESC;FMTTYPE=text/html:<!DOCTYPE html><html><head><title></title></head><body aria-disabled="false"><p>While we direct response fundraisers are ever hopeful in thinking cost increases will right-size\, plateau or ideally stop all together\, the experts in the industry tell us to expect more of the same for some time to come&hellip\;. So what do we do?!<br><br>In this session\, we&#39\;ll share 15 proven cost-saving ideas to out-smart continual rising costs\, to help avoid deleterious reduction in mail volumes while maximizing net income\, donor retention and value. We&rsquo\;ll cover the tried and true and the new\, from adjustments to direct mail formats to purchasing and production strategies\, to more refined audience segmentation\, the emergence of new program &quot\;tracks\,&quot\; and more!</p><p><strong fr-original-style="" style="font-weight: 700\;"><span style="color: rgb(243\, 121\, 52)\;">Key Take Aways</span></strong></p><ul fr-original-style="" style="list-style-position: inside\;"><li>Discover tangible cost-cutting solutions that you can implement in your own organization.&nbsp\;</li><li>Learn where to lean in and where to cut losses in managing to industry trends\, ongoing.&nbsp\;</li><li>Find out how managing rising costs is bringing out the best thinking\, teamwork\, and sheer scrappiness in our fundraising community.</li></ul><p><span style="color: rgb(243\, 121\, 52)\;"><strong fr-original-style="" style="font-weight: 700\;">SPEAKERS</strong></span></p><p><strong fr-original-style="" style="font-weight: 700\;"><span style="color: rgb(243\, 121\, 52)\;"><span style="caret-color: rgb(0\, 0\, 0)\; color: rgb(0\, 0\, 0)\; font-family: Calibri\, sans-serif\; font-size: 14.666667px\; font-style: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: auto\; text-align: start\; text-indent: 0px\; text-transform: none\; white-space: normal\; widows: auto\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; text-decoration: none\; display: inline !important\; float: none\;">Lisa M. Smith\, <em>Senior Vice President\, Group Director\,&nbsp\;</em></span></span></strong><span style="color: rgb(243\, 121\, 52)\;"><span style="caret-color: rgb(0\, 0\, 0)\; color: rgb(0\, 0\, 0)\; font-family: Calibri\, sans-serif\; font-size: 14.666667px\; font-style: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: auto\; text-align: start\; text-indent: 0px\; text-transform: none\; white-space: normal\; widows: auto\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; text-decoration: none\; display: inline !important\; float: none\;"><strong fr-original-style="" style="font-weight: 700\;">Newport One</strong></span></span></p><p><span style="color: rgb(243\, 121\, 52)\;"><span style="caret-color: rgb(0\, 0\, 0)\; color: rgb(0\, 0\, 0)\; font-family: Calibri\, sans-serif\; font-size: 14.666667px\; font-style: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: auto\; text-align: start\; text-indent: 0px\; text-transform: none\; white-space: normal\; widows: auto\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; text-decoration: none\; display: inline !important\; float: none\;"><strong fr-original-style="" style="font-weight: 700\;"><span style="caret-color: rgb(0\, 0\, 0)\; color: rgb(0\, 0\, 0)\; font-family: Calibri\, sans-serif\; font-size: 14.666667px\; font-style: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: auto\; text-align: start\; text-indent: 0px\; text-transform: none\; white-space: normal\; widows: auto\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; text-decoration: none\; display: inline !important\; float: none\;">Robyn Rineer\, <em>Deputy Vice President Direct Marketing\,&nbsp\;</em></span></strong><span style="caret-color: rgb(0\, 0\, 0)\; color: rgb(0\, 0\, 0)\; font-family: Calibri\, sans-serif\; font-size: 14.666667px\; font-style: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: auto\; text-align: start\; text-indent: 0px\; text-transform: none\; white-space: normal\; widows: auto\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; text-decoration: none\; display: inline !important\; float: none\;"><strong fr-original-style="" style="font-weight: 700\;">International Fund for Animal Welfare</strong></span></span></span></p><p><span style="color: rgb(243\, 121\, 52)\;"><span style="caret-color: rgb(0\, 0\, 0)\; color: rgb(0\, 0\, 0)\; font-family: Calibri\, sans-serif\; font-size: 14.666667px\; font-style: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: auto\; text-align: start\; text-indent: 0px\; text-transform: none\; white-space: normal\; widows: auto\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; text-decoration: none\; display: inline !important\; float: none\;"><span style="caret-color: rgb(0\, 0\, 0)\; color: rgb(0\, 0\, 0)\; font-family: Calibri\, sans-serif\; font-size: 14.666667px\; font-style: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: auto\; text-align: start\; text-indent: 0px\; text-transform: none\; white-space: normal\; widows: auto\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; text-decoration: none\; display: inline !important\; float: none\;"><strong fr-original-style="" style="font-weight: 700\;"><span style="caret-color: rgb(0\, 0\, 0)\; color: rgb(0\, 0\, 0)\; font-family: Calibri\, sans-serif\; font-style: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: auto\; text-align: start\; text-indent: 0px\; text-transform: none\; white-space: normal\; widows: auto\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; text-decoration: none\; font-size: 11pt\;">Cindy Barham\, <em>Vice President</em>\, <span style="color: rgb(243\, 121\, 52)\;"><span style="caret-color: rgb(0\, 0\, 0)\; color: rgb(0\, 0\, 0)\; font-family: Calibri\, sans-serif\; font-size: 14.666667px\; font-style: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: auto\; text-align: start\; text-indent: 0px\; text-transform: none\; white-space: normal\; widows: auto\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; text-decoration: none\; display: inline !important\; float: none\;"><span style="caret-color: rgb(0\, 0\, 0)\; color: rgb(0\, 0\, 0)\; font-family: Calibri\, sans-serif\; font-size: 14.666667px\; font-style: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: auto\; text-align: start\; text-indent: 0px\; text-transform: none\; white-space: normal\; widows: auto\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; text-decoration: none\; display: inline !important\; float: none\;"><strong fr-original-style="" style="font-weight: 700\;"><meta charset="UTF-8"><b style="caret-color: rgb(0\, 0\, 0)\; color: rgb(0\, 0\, 0)\; font-family: Calibri\, sans-serif\; font-size: 13.333333px\; font-style: normal\; font-variant-caps: normal\; letter-spacing: normal\; orphans: auto\; text-align: start\; text-indent: 0px\; text-transform: none\; white-space: normal\; widows: auto\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; text-decoration: none\;"><span style="font-size: 11pt\;">RWT Productions</span></b></strong></span></span></span></span></strong></span></span></span></p><p style="box-sizing: border-box\; margin: 0px\; padding: 0px 0px 1em\; border: 0px\; font-size: 16px\; vertical-align: baseline\; line-height: 1.5em\; text-align: left\; color: rgb(0\, 0\, 0)\; font-family: Montserrat\, sans-serif\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-indent: 0px\; text-transform: none\; white-space: normal\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;"><strong fr-original-style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; font-size: 16px\; vertical-align: baseline\; font-weight: 700\;" style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; font-size: 16px\; vertical-align: baseline\; font-weight: 700\;"><span style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; font-size: 16px\; vertical-align: baseline\; color: rgb(243\, 121\, 52)\;">ACCESSIBILITY</span></strong></p><p style="box-sizing: border-box\; margin: 0px\; padding: 0px 0px 1em\; border: 0px\; font-size: 16px\; vertical-align: baseline\; line-height: 1.5em\; text-align: left\; color: rgb(0\, 0\, 0)\; font-family: Montserrat\, sans-serif\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-indent: 0px\; text-transform: none\; white-space: normal\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;"><span style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; font-size: 16px\; vertical-align: baseline\; color: rgb(0\, 0\, 0)\;">We will provide automated transcription at this event. If you need additional accommodations\, please contact Risa Sudnow at&nbsp\;</span><span style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; font-size: 16px\; vertical-align: baseline\; color: rgb(243\, 121\, 52)\;"><a fr-original-style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; font-size: 16px\; vertical-align: baseline\; outline: 0px\; text-decoration: none\; color: inherit\; transition: all 0.3s ease 0s\; user-select: auto\;" href="mailto:%20info@dmfa.org" style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; font-size: 16px\; vertical-align: baseline\; outline: 0px\; text-decoration: none\; color: inherit\; transition: all 0.3s ease 0s\; user-select: auto\;">info@dmfa.org</a>&nbsp\;</span><span style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; font-size: 16px\; vertical-align: baseline\; color: rgb(0\, 0\, 0)\;">or 646-675-7314.</span></p><p><span style="color: rgb(243\, 121\, 52)\;"><strong fr-original-style="" style="font-weight: 700\;">FEATURED SPONSOR</strong></span></p><p><span style="color: rgb(243\, 121\, 52)\;"><strong fr-original-style="" style="font-weight: 700\;"><img src="https://res.cloudinary.com/micronetonline/image/upload/c_limit\,w_800\,h_400/v1698950776/tenants/61806833-722a-4550-b226-51b1f62a1e0d/65d4c3ca61214083bb7092b53366744d/RKD.jpg" width="195" style="width: 195px\; height: 97.6233px\; position: relative\; max-width: 100%\; cursor: pointer\; padding: 0px 1px\;" height="97.6233" fr-original-style="width: 195px\; height: 97.6233px\;" fr-original-class="fr-draggable"></strong></span><br></p></body></html>
LOCATION:NJ
UID:e.1099.873118
SEQUENCE:3
DTSTAMP:20260406T153833Z
URL:https://directmarketingfundraisersassociation.growthzoneapp.com/upcoming-events/Details/15-cost-saving-ideas-to-deploy-in-the-face-of-rising-costs-976560?sourceTypeId=Hub
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