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The Evolution of CRMs

January 13, 2021 2:00 PM - 3:00 PM (EST)

Description

Take a journey with a database expert who has seen it all. In this fast-paced and entertaining session, Gina VanderLoop, CEO and Founder of ROI Solutions, will explore the past, the present, and the future of nonprofit data management: from whirring mainframes and mag tapes, to in-house stand-alone software solutions, to cloud-based solutions ripe with Big Data, to marketing automation, to a bright future of AI-assisted data management. What have we learned along the way and where do we go from here?

LINK TO ZOOM

Join Zoom Meeting

https://us02web.zoom.us/j/88257540489?pwd=eW5pUytOK0crQUZ5QWlpc3QvY2FPUT09

Meeting ID: 882 5754 0489

Passcode: 998170


KEY TAKE-AWAYS 

  • Do the founding principles of database management still hold true?
  • What mistakes have we made along the way and what have we learned from them?
  • Have we chased Buzz Words to our own benefit or detriment?
  • Where and when are Artificial Intelligence, Interactive Voice Response, Virtual and Augmented Reality coming to a CRM near you?

SPEAKER 

Gina VanderLoop, CEO and Founder, ROI Solutions


CFRE CREDIT


Full participation in this event is applicable for 1 POINT in the CFRE International application for initial certification and/or recertification.

Founded in 2001, CFRE International is an independent nonprofit organization whose sole mission is dedicated to setting standards in philanthropy through a valid and reliable certification process for fundraising professionals. Getting CFRE Certified showcases your personal and professional fundraising achievement, allows you to advance quickly through your career, and provides instant recognition of your commitment.



FEATURED SPONSOR


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Contact Information

Direct Marketing Fundraisers Association
Name: Risa Sudnow
Phone: (646) 675-7314
Email: info@dmfa.org
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