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ELECTION'S DONE: What's Next?

November 18, 2020 2:00 PM - 3:00 PM (EST)

Description

When November 18th rolls around we could be partying, crying, or still scratching our heads wondering how much punch 2020 has left. Who could have predicted the last eight months?

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https://webinar.anymeeting.com/681-324-848

In February, Melanie Arnold (American Red Cross), Jeff Cosgrove (Epsilon), and Nancy Eiring (Hawkeye) shared their expertise as both political and nonprofit marketers and fundraisers, during an election year. Pre-COVID, Melanie, Nancy, and Jeff shared strategies for ‘staying the course’ in a crowded political fundraising environment. 

Join Melanie, Nancy, and Jeff as they share what they’ve observed over the last eight months. What has surprised them? How has COVID affected their fundraising campaigns and the channels leveraged like direct mail, digital, TM, social? Were fundraising goals met? And if not, why not? What happens when you try to fundraise for presidential or other campaigns during the year that is the largest dumpster fire known to humankind?

Key Takeaways:

  • The panel has significant political fundraising experience but has never raised funds in an environment like 2020. What have learned? What time-tested rules had to be thrown away?
  • From both a political AND non-political background. What has our panel learned this year v. fundraising during other election years? How has it supported the initiatives of non-political NFPs like American Red Cross?
  • What learnings will our apply from the last eight months in future election-years to make political and non-political fundraising stronger?
  • What should fundraisers flag look out for when discussions on the next election starts in 2021?

Speakers: 

Melanie Arnold, American Red Cross

Jeff Cosgrove, Epsilon

Nancy Eiring, Hawkeye Agency

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Contact Information

Direct Marketing Fundraisers Association
Name: Risa Sudnow
Phone: (646) 675-7314
Email: info@dmfa.org
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