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Donor Advised Fund Insights

March 15, 2023 11:45 AM - 2:00 PM (EDT)


Donor Advised Funds (DAF)  donors are undoubtedly a different breed than traditional direct response donors – and are often treated differently (for better or for worse) by nonprofit organizations. To better understand the DAF donor giving experience and how nonprofits manage these donors, we went on a secret mission…We made DAF gifts to 18 different nonprofits – organizations we had previously given to and organizations we newly joined. Some were large national brands that you’ve heard of – others were small regional nonprofits you probably have not. Then we waited…

In this session we'll highlight the donor experiences that really shined… flag problem areas… and share ideas you can use to enhance DAF giving and donor experiences. And you'll get insight from one non profit on how they've changed their DAF donor management to increase "share of wallet" from these generous donors.


  • Who are these DAF donors anyway? We’ll share what motivates them to give and unlock their massive revenue potential for your organization
  • Tips and tricks that you can apply to your DAF efforts right away!
  •  How to develop a cross-channel strategy to reach existing DAF donors and attract new leads
  • Our DAF cultivation toolkit: best practices to implement to optimize your program for DAF giving


Trista Murphy Vice President, Integrated Fundraising, Make A Wish

Karin Kirchoff, President, K2D Strategies


11:45 - 12:30 PM - Networking 

12:30 - 1:00 PM - Lunch

1:00 - 2 PM  Presentation


If you need specific accommodations for this event, please contact Risa Sudnow at or 646-675-7314.


Full participation in this program is applicable for 1 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.


Members: $85

Nonmembers: $135

Contact Information

Direct Marketing Fundraisers Association
Name: Risa Sudnow
Phone: (646) 675-7314
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