Join us for this informative webinar where esteemed speakers from Amnesty International, Epsilon and Integral LLC will provide a guide to leveraging merge-purge in a way that will empower nonprofits to efficiently maximize their direct mail acquisition universe.
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Leveraging research conducted across the industry and back-tested on several nonprofit organizations, this session will examine the impact merge priority has on list investment and identify opportunities for nonprofits to efficiently source profitable, unique list universes. We will consider commonly held hypotheses such as the cost of exchange names, the benefit of ranking coop and compiled list sources last, and the effectiveness of a random merge priority.
You will learn:
Speakers:
Kate Hollandsworth, Senior Director of Strategic Services, Integral LLC
Katie Valvo, Senior Director of Nonprofit, Epsilon
Beth Wrubleski, Senior Director of Direct Response Fundraising, Amnesty International, USA
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