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Red State - Blue State: Telling National Stories for Local Donations

March 24, 2022 2:00 PM - 3:00 PM (EDT)

Description

From new Supreme Court Justices to S.B. 8 in Texas this summer, the last several years have introduced unprecedented threats to reproductive rights, and donors have responded with incredible generosity. But context matters so much to your message. In this session, experienced fundraisers from Planned Parenthood of Greater Ohio and Planned Parenthood Mar Monte (serving mid-California and northern Nevada) will come together to talk about how they’re translating national messages for their local donor audiences. 

In this thought-provoking session, you’ll be encouraged to think about how you can tell your story authentically while leveraging national headlines to lend urgency to your mission. 

Key Take-Aways

  • Discover how to translate national headlines into locally meaningful messages.
  • Explore how to tap into the urgency of major stories while keeping your message authentic, specific and local.  
  • Learn how to better engage donors and inspire philanthropy with powerful, relevant storytelling. 

Speakers

Ellen Cherry, Director of Annual Giving, Planned Parenthood of Greater Ohio

Tracy Jacobs, Director of Individual Giving, Planned Parenthood Mar Monte

Eliza Slone, Vice President, Strategy, MKDM

We will provide automated transcription at this event. If you need additional accommodations, please contact Risa Sudnow at info@dmfa.org or 646-675-7314.

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Contact Information

Direct Marketing Fundraisers Association
Name: Risa Sudnow
Phone: (646) 675-7314
Email: info@dmfa.org
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