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Let the Machine Do the Work for You

February 15, 2021 2:00 PM - 3:00 PM (EST)

Description

Everyone’s talking about Artificial Intelligence and Machine Learning as the next big things in fundraising and marketing. But what do these tools and technologies really mean for your organization’s future fundraising efforts and what can we learn from the use of emerging technology in the commercial sector? 

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What is available now and what does the future hold? In this roundtable session, we will unpack the how, what, and why of Artificial Intelligence and Machine Learning. We’ll explore the use of content classification, algorithms, and predictive outcomes to provide insights - AND - make those insights actionable across your multichannel fundraising efforts. 

Human Rights Campaign and Rainforest Action Network will share real case studies on how they have taken the leap and paired Machine Learning insights combined with marketing outreach to drive predicted outcomes. We’ll see how Rainforest Action Network has used Engaging Networks’ Accessible Intelligence™ platform to significantly increase one-time to monthly conversions and Human Rights Campaign has partnered with ROI Solutions MiLo™ platform to produce a significant lift in results isolating responsive audiences based on predicted outcomes. 

KEY TAKEAWAYS 

  • Learn the tactics and tools two leading nonprofits use to generate real results from Artificial Intelligence and Machine Learning 
  • Explore how AI can upgrade marketing automation to find and target new donor segments in your supporter file 
  • Understand how AI can exponentially grow the reach of your multichannel fundraising efforts to audiences with targeted communication strategies.

SPEAKERS


Graham Covington, Founder & CEO, Engaging Networks


Jana Eggers, CEO and AI Practitioner, Nara Logics         




Lee Gartley, MiLo Team Lead, ROI Solutions


Susan Paine, Director of Analytics and Strategy, Human Rights Campaign




Angela Stoutenburgh, Senior Digital Fundraising Strategist, Rain Forest Action Network




FEATURED SPONSOR


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Contact Information

Direct Marketing Fundraisers Association
Name: Risa Sudnow
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