Get educated on the essential elements of Direct Marketing. Join us for this lively session that will go in depth on the fundamentals needed to create a profitable program.
AGENDA/SPEAKERS
8:30 – 9:00 AM – Registration
9:00 – 10:00 AM – Creative, Sue Sena, Senior Account Director, Avalon Consulting
After segmentation strategy, copy and design are the two most critical elements of any campaign. This section will cover the most critical components of creative strategy:
10:00 -10:50 AM – Acquisition List Strategy, Jill Amato, Senior Account Director Adstra
This session will provide unique insights and information surrounding both the organizations donor file, and the mailing list’s that make up new donor acquisition efforts. The discussion will include topics such as:
10:50 – 11:00 AM – Break
11:00 – 11:50 AM – Data Hygiene/Data Processing, John Bell, VP Sales, MMI Direct and Larry Bettinger, Director, MMI Direct
The understanding and proper use of, both data hygiene and data processing technologies can dramatically affect the success of any direct marketing campaign. This section will provide attendees with:
11:50 AM – 12:40 PM – Production Services, Leigh Ann Doyle, Account Director, PMG
You don’t have to be a printing or mailshop expert to deliver a successful direct mail campaign on schedule and on budget.
Takeaways:
12:40 PM – 1:30 PM - Break / Lunch
1:30 – 2:20 PM – Database/Analytics, Jason Robbins, VP Creative, ROI Solutions; AJ Minogue, Dir. of Data Analytics and Reporting, UJA – Federation of NY
Below are the five things attendees will come away learning:
2:20 – 2:30 PM – Break
2:30 – 3:20 PM – Multi-Channel Marketing, Mary Meredith, Senior VP Dir. of Digital Innovation, Avalon Consulting
Integrating the online channel into your fundraising and communications mix is critical. But it’s also critical to apply the same direct marketing disciplines to your online program that you do in your other channels. This section will cover the basics of an online program. Below are the six things attendees will come away learning:
3:20 – 4:30 PM – Telefundraising and Text Marketing, Caroline Mendez, Vice President of Client Services, SD&A Teleservices Chrissy Hyre, Principal and Senior Vice President, CCAH
The telephone is a vital avenue for fundraising. But, when and how should a nonprofit use it? Will calling donors leave a wake of negative reactions, or can it possibly cultivate a deeper commitment to the organization’s mission? This session pulls the curtain back to reveal the inner workings of telefundraising. In this session, you’ll discover:
Accessibility
If you need additional accommodations, please contact Risa Sudnow at info@dmfa.org or 646-675-7314.
CFRE Credit
Completion of this event is applicable for 7 POINTS for the CFRE International application for initial certification and/or recertification.
Jay Suites Times Square
1441 Broadway at 41st Street, New York, NY
$125 Members
$150 Nonprofit Nonmembers Use Code: DMFANP
$175 Partner Nonmembers
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