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Attribution: Direct Response is Not So Direct - Now What?

February 26, 2020 1:00 PM - 2:00 PM (EST)

Description

You can join this webinar now at the following url:

http://www.anymeeting.com/PIID=EE52DD8386473B


Direct response used to be more direct. Send an appeal. See a reply. Count it as an email donation. Send out direct mail. Get an envelope back with a donation. Count it as a direct mail donation.

With the explosion of data, direct response is no longer direct. Attribution and influence impact channels, response and migration. Understanding data is now more important than ever. Engagement across channels drives increased results. But how do you know how to maximize results and budget?

This session will show you how RKD Group is tracking and reporting on attribution. Their story will challenge attendees to analyze and visualize direct response data in a whole new way--and provide resources on tools that nonprofits can implement now to see a more holistic view of performance.

Presenters:

* Jarred Schremmer, VP Digital & Media Strategy, RKD Group

CFRE CREDITS


Full participation in the How to Prepare for an Election Year Luncheon is applicable for 1 POINT in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

CFRE International is an independent nonprofit organization whose sole mission is dedicated to setting standards in philanthropy through a valid and reliable certification process for fundraising professionals. Getting CFRE Certified showcases your personal and professional fundraising achievement, allows you to advance quickly through your career, and provides instant recognition of your commitment to nonprofit fundraising.

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Direct Marketing Fundraisers Association
Name: Risa Sudnow
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